Meet and Greet

| Rama Ramaswami

IN THIS DAY AND AGE, face-to-face is old hat. Isn’t it silly to travel across the country to a conference when you can just catch a couple of tutorials

A Touch of Serendipity

| Herschell Gordon Lewis

We all know the word finding what we’re not looking for. (If you’re a lexical history buff, you know the origin of the word Horace Walpole’s 18th-century

Survey: Website Function, Design Need Work

| MCM staff

Online marketers still have room for improvement when it comes to satisfying customers. According to the most recent Catalog Online Co-op Survey from Peterborough, NH-based list and marketing services firm Millard Group, only 55% of respondents said they

Thinking Inside the Box

| Paul Miller

General merchandise cataloger Fingerhut sells a wide variety of products, including electronics, jewelry, and home goods. The broad assortment of items

opinion & response

| MCM staff

Days-ed and Confused In the April Backword (You Must Have a Beautiful Baby), you mention the Pottery Barn Baby of the Month contest. Umm, when did April

When Five Equals Two

| MCM staff

Distribution center math just became simple. According to Mike Kotecki, senior vice president at Milwaukee-based HK Systems Inc., five technologies have

Happily Ever After

| Debra Ellis

The promise of customer relationship management is great collecting real-time information that allows you to provide the right product, price, and service

Ordering Out

| MCM staff

SOME COMPANIES KEEP ORDER FULFILLMENT and control at home, while others turn to outside contractors for creative, custom-made solutions to handle all

Behind Bars

| MCM staff

YOU MIGHT AS WELL BE IN PRISON once the bar code police invade your life in ways you never thought possible. And that’s going to happen very soon, predicts