This Wizard Isn’t Named Harry

| Jeff Morris

ANYONE FAMILIAR WITH a certain (rather popular) series of books will recall the magical map that figures prominently in several of them. It shows not

Golden Age of Fulfillment

| Barbara Arnn

DIRECT-TO-CUSTOMER FULFILLMENT has come a long way in the last decade. Or has it? Some of the clearest clues to the history of the industry lie in the

Opinion and Response

| MCM staff

Mourning the Late Great Kate The world was saddened by the death of legendary actress Katharine Hepburn on June 29. Geoff Batrouney, executive vice president

Shelf-Involved

| Peter A. Buxbaum

Is it true that as Wal-Mart goes, so go all retailers? As the largest retailer in the United States indeed, as the country’s largest corporation its influence

Herculean Effort

| Barbara Arnn

A new study from the firm that first used the phrase supply chain management, Booz Allen Hamilton, suggests that the discipline is still far from mature.

Vital Signs

| PHILIP GODDEN

Numbers are a significant part of prevention these days after all, people change their entire lifestyles on the basis of numbers such as blood pressure

TAKE TWO

| Liz Kislik

When the holidays approach, you’ve got to ramp up, even during an economic downturn. Whether you prefer to put the pedal to the metal or to sit idling

A Booth’s-Eye View of NCOF

| Jeff Kline

THIS PAST APRIL 13-16 I attended the 2003 National Conference on Operations and Fulfillment (NCOF) at Walt Disney World’s Dolphin Resort. Mickey Mouse

Loose Ends

| Rama Ramaswami

Remember the days when fulfilling an order was a simple matter of throwing stuff into a box and taping it shut? Today’s complex fulfillment processes