The Impact of Poor Product Content

| Daniela Forte

Product content can have an impact on online sales. This infographic by Shotfarm unveils that 78% of consumers said product information is very important, while 42% of consumers have returned an online purchase in the past year due to poor product content.

2016 Excellence in Customer Experience Awards

Bonobos On Excellence in Returns, Customer Experience Leadership

| Mike O'Brien

How you handle returns goes a long way toward defining how customers perceive your brand, and how loyal they will be. So what are some of the key elements that make up a great returns experience? And what does it mean to be an overall customer experience leader?

Angela Goldstein, director of operations for men’s apparel company Bonobos, spoke with Multichannel Merchant Senior Editor Mike O’Brien on these subjects, after Bonobos was named a finalist in the two categories for the 2016 Excellence in Customer Experience Awards.

Optimizing Your Online Returns

| Tim Parry

In our new video, learn why merchandise returns have become so important for retailers in general, and particularly online retailers, the elements of a best-in-class returns experience, and more…