Profitero, an ecommerce analytics firm that includes Adidas, L’Oreal and General Mills among its 4,000 clients, has raised $50 million in new funding and brought in ad industry veterans to lead the company as it looks to develop new products and grow its business. Bryan Wiener has been named CEO and Sarah Hofstetter is president.
The U.S. government is cracking down on the sale of counterfeit ecommerce items and pirated goods, warning of stricter rules and penalties for participants in a rogue economy that was valued at $509 billion in 2016. A DHS report announcing the crackdown came in response to an April 2019 memorandum from President Trump.
The holiday shopping season is practically upon us, which means savvy consumers are getting ready for the best sales of the year. Unfortunately, they’re not the only ones preparing to take advantage of the season. Learn about the serious threats posed by bad actors like Magecart groups, and what steps you can take now to be protected.
The holiday season is crucial for retail brands, generating around 25% of their overall annual sales. As brands compete for the attention of customers during this heavy shopping season, many pour a lot of effort into their social media presence. Here is how several fitness brands are standing out this holiday season.