Forget Black Friday – Super Saturday is going to leave it in the dust in terms of holiday sales, according to figures from Customer Growth Partners quoted by Bloomberg, projected to reach $26 billion compared to $24 billion for the day after Thanksgiving.
Cyber Monday hit $7.9 billion in ecommerce sales, making it the largest online shopping day of all time in the U.S., according to data from Adobe Analytics, up 19.3% from 2017. Here are the full results from Cyber Weekend 2018.
Online sales on Thanksgiving Day were a record $3.7 billion, according to Adobe Analytics, up 28% from 2017, making it the fastest growing retail day in ecommerce history. It was also a very mobile-friendly holiday, with orders from smartphones representing 36.7% of all sales and driving 54.4% of site traffic, Adobe reported.
Even before Thanksgiving, ecommerce sales are already off to the races this holiday season. From Nov. 1 to Nov. 20, U.S. consumers spent $31.9 billion online, according to Adobe Analytics, up 16.7% from 2017. More than $1 billion in sales were generated all of those 20 days, Adobe said, a new record, surpassing $2 billion on Nov. 20.
Adobe released the results of its holiday shopping survey, estimating online sales will reach $124.1 billion, an increase of 14.8%, while offline retail spending is expected to increase 2.7%. Here are some other holiday predictions Adobe made based on its consumer research.
Adobe announced plans to acquire Magento Commerce for $1.68 billion, integrating it into one platform for B2B and B2C customers globally. See how Magento will boost Adobe’s ecommerce capabilities and compliment its existing cloud platform.
The 2017 holiday season saw $108.2 billion in online sales, according to research from Adobe Analytics, up 14.7% from 2016. This figure paced slightly ahead of 2016’s 14.4% growth. Here is what the study also revealed about the holiday season.
Holiday season ecommerce sales have been very strong to date, generating $65.15 billion, according to Adobe Analytics, an increase of 14.7% over 2016, with each day from Nov. 1 to Dec. surpassing the $1 billion mark. Here are some other results Adobe found through its holiday season analysis.