Retailers are constantly being told to innovate and offer the latest and greatest tech in their stores whenever possible. While retail technology can move the needle on critical KPIs, change can also intimidate customers who are hesitant to try new technology. So how do you satisfy tech progressives and traditional shoppers?
Cart.com, a startup founded during the pandemic aiming to be a one-stop shop for brands scaling up their ecommerce business, has raised $98 million in a Series B round to fuel further expansion, platform buildout and yet more acquisitions.
A new marketplace creates opportunity, and you should develop a specific strategy for the Walmart marketplace. You should also measure the success of each campaign to determine what elements need optimization and the most effective ways to reach customers. Here are 3 ways to strategize for sales on Walmart.com.
Consumers are bringing their spending back to offline retailers in 2021, and a now a retail revival, and a likely boost to in-person retail, has already begun. Here are four key technology trends that your brick-and-mortar store can use to accelerate customer engagement in the coming consumer wave.
In an interesting twist, Walmart is offering access to services such as ecommerce order pickup and delivery to smaller retailers via a subscription program through partnering with Adobe, expanding revenue by selling its services a la Amazon’s cloud computing juggernaut.
Fast delivery, once a way to really stand out, has become standard and the effort to add on new features and faster speeds is starting to look like a race to the bottom. Shipping is important, but brands need to redefinine customer interactions and reimagine the impact on operations in order to really differentiate themselves.
Elevate Brands, one of a growing group of aggregators acquiring successful Amazon businesses and layering on economies of scale, has raised $250 million in new funding, bringing its 2021 hoard to $317 million as the category continues to superheat.
President Joseph Biden, in a sweeping executive order, is seeking to limit the power of big tech companies, including extra scrutiny of mergers and acquisition to check their monopolistic tendencies. It covers 72 different actions, including a reinstatement of net neutrality and asking the FTC to challenge prior “bad acquisitions.”
ShipBob, a provider of software and services to optimize shipping for ecommerce companies, has raised $200 million in a new funding round, pushing its valuation over the $1 billion mark in a crowded unicorn field as it looks to expand globally and support customers as they add new channels.
Although voice tech isn’t new, using it for ecommerce is a relatively recent development. The hands-free approach is novel, but consumers remain skeptical. When voice tech was first introduced, there were obvious capacity limits. Now, there have been significant improvements to enable voice commerce thanks to machine learning and AI.