Apple
Cart Abandonment: 3 Ways to Reduce It with Better Checkout Experiences
Cart abandonment is a persistent problem for ecommerce brands. A sluggish or confusing checkout gives shoppers more time to reconsider their order and leave without paying. But with simpler, faster checkout processes, you can encourage them to follow through with each purchase. Here are 3 steps you can take to reduce abandonment.
Livestream Commerce Needs a CX Upgrade
Livestream commerce became more popular during the pandemic lockdowns, and there are new reasons why itās seeing some pickup. Some high-profile shakiness in the U.S. (see Facebook, TikTok) means brands need to understand what their audiences want and need, instead of trying to apply here what worked in other markets.
Which is the Best One-Click Checkout Product?
Having a one-click checkout provider for your online store just makes sense. Shoppers hate slogging through a long checkout process to get that bauble that caught their eye ā and ecommerce merchants hate losing sales to abandoned shopping carts. But are they truly one click, and how fast? We put the platforms through their paces.
Biden Taking Big Stick to Big Tech
President Joseph Biden, in a sweeping executive order, is seeking to limit the power of big tech companies, including extra scrutiny of mergers and acquisition to check their monopolistic tendencies. It covers 72 different actions, including a reinstatement of net neutrality and asking the FTC to challenge prior ābad acquisitions.”
Voice Commerce: Coming Soon to a Device Near You
Although voice tech isnāt new, using it for ecommerce is a relatively recent development. The hands-free approach is novel, but consumers remain skeptical. When voice tech was first introduced, there were obvious capacity limits. Now, there have been significant improvements to enable voice commerce thanks to machine learning and AI.
Legislation Aimed at Breakup of Big Tech Firms
Bipartisan legislation being considered in Congress could force Amazon, Apple, Google and Facebook to either shed private-label assets or effectively split in two in an attempt to regulate them, the WSJ said. Congress is also looking at limiting their ability to use their platforms to improperly direct consumers toward their own offerings.
iOS 14.5 and Ads: What Iāve Learned So Far
Apple’s launch of iOS 14.5, featuring its new privacy protections, has been championed by iPhone users tired of invasive ads, while advertisers frantically adapt to the changes, especially small businesses that rely on targeted ads. While challenging to advertisers, privacy is an important issue. Five weeks in, here are some key learnings.
