cart abandonment feature

Cart Abandonment: 3 Ways to Reduce It with Better Checkout Experiences

| Kia Saedi

Cart abandonment is a persistent problem for ecommerce brands. A sluggish or confusing checkout gives shoppers more time to reconsider their order and leave without paying. But with simpler, faster checkout processes, you can encourage them to follow through with each purchase. Here are 3 steps you can take to reduce abandonment.

livestream shopping feature

Livestream Commerce Needs a CX Upgrade

| David Fletcher

Livestream commerce became more popular during the pandemic lockdowns, and there are new reasons why it’s seeing some pickup. Some high-profile shakiness in the U.S. (see Facebook, TikTok) means brands need to understand what their audiences want and need, instead of trying to apply here what worked in other markets.

mobile checkout

Which is the Best One-Click Checkout Product?

| Jason Boyd

Having a one-click checkout provider for your online store just makes sense. Shoppers hate slogging through a long checkout process to get that bauble that caught their eye – and ecommerce merchants hate losing sales to abandoned shopping carts. But are they truly one click, and how fast? We put the platforms through their paces.

Facebook Zuck Meta feature

Facebook aka Meta Looks to Open Physical Stores

| Mike O'Brien

A week after a name change to Meta, reflecting its aspirations for the so-called metaverse virtual world, the company formerly known as Facebook is looking to open physical stores to sell gadgets associated with its new vision, according to a report in the New York Times.

Biden Taking Big Stick to Big Tech

| Mike O'Brien

President Joseph Biden, in a sweeping executive order, is seeking to limit the power of big tech companies, including extra scrutiny of mergers and acquisition to check their monopolistic tendencies. It covers 72 different actions, including a reinstatement of net neutrality and asking the FTC to challenge prior “bad acquisitions.”

voice commerce smart speaker feature

Voice Commerce: Coming Soon to a Device Near You

| Deepak Gupta

Although voice tech isn’t new, using it for ecommerce is a relatively recent development. The hands-free approach is novel, but consumers remain skeptical. When voice tech was first introduced, there were obvious capacity limits. Now, there have been significant improvements to enable voice commerce thanks to machine learning and AI.

U.S. Capitol building feature

Legislation Aimed at Breakup of Big Tech Firms

| Mike O'Brien

Bipartisan legislation being considered in Congress could force Amazon, Apple, Google and Facebook to either shed private-label assets or effectively split in two in an attempt to regulate them, the WSJ said. Congress is also looking at limiting their ability to use their platforms to improperly direct consumers toward their own offerings.

iOS 14.5 iPhone 12 feature

iOS 14.5 and Ads: What I’ve Learned So Far

| Dean DeCarlo

Apple’s launch of iOS 14.5, featuring its new privacy protections, has been championed by iPhone users tired of invasive ads, while advertisers frantically adapt to the changes, especially small businesses that rely on targeted ads. While challenging to advertisers, privacy is an important issue. Five weeks in, here are some key learnings.