Instagram, Snapchat, Facebook, email marketing, website images – we live in an image-rich online world. And now that everyone has a camera on hand 24/7, brands can no longer get by with boring, same-old-same-old photos. Thanks to a rise in social influencers and user-generated content (UGC), those old images are losing their effectiveness. Consumers expect more authenticity. Here are several ways you can offer customers more authenticity within your brand.
Are you meeting customer expectations for personalized messages in your email marketing? Making them more relevant to their shopping journey increases the odds of driving sales and developing a long-term relationship. Join us Thursday, June 14 at 2 p.m. for a free live webinar as we discuss how to bring personalization to the inbox.