Are you meeting customer expectations for personalized messages in your email marketing? Making them more relevant to their shopping journey increases the odds of driving sales and developing a long-term relationship.
However, retailers are having a difficult time connecting consumer profile, purchase and email data between online and offline channels in order to create more meaningful experiences. Thus, it’s important for them to seek solutions to help bridge this “personalization gap.”
“Make your email marketing as relevant, timely and mobile-optimized as possible, said Greg Zakowicz, Senior Commerce Marketing Analyst at Bronto Software in a recent blog post for Multichannel Merchant. “Streamline your website experience, have an engaged social media presence, create customer-centric shipping and return policies and offer exceptional customer service. Without these fundamental building blocks, meeting the expectations of today’s consumers will be next to impossible.”
Join Zakowicz as he dives into recently-released U.S. results from a global survey of retailers and consumers. In a free live webinar on Thursday, June 14 at 2 p.m. EDT, we will explore where consumer expectations and retailer strategies align, where the divide exists and provide best practices in email marketing to close the personalization gap.
