Multichannel Merchant
  • Ecommerce
  • Marketing
  • Operations & Fulfillment
  • Events
Subscribe / Advertise
HOME
  • Ecommerce
    • Marketplaces
    • Mobile
    • Payment
    • Security
    • Shopping Cart
    • Usability
    • 2020 Ecommerce Operations Summit
  • Marketing
    • Advertising
    • Catalog
    • Content Marketing
    • Email
    • Search
    • Social
    • Video
  • Operations & Fulfillment
    • Contact Center
    • Customer Experience
    • Delivery
    • Distribution Center
    • Fulfillment
    • Order Management
    • Returns
    • Shipping
    • Workforce
    • 2020 Ecommerce Operations Summit
  • Resource Center
    • Media Kit
    • 2020 Ecommerce Operations Summit
    • Podcasts
    • Webinars
    • Research
    • Submit A Release
    • Videos
    • Jobs

Follow Us

Facebook
LinkedIn
Twitter
YouTube
  • Subscribe
  • Advertise with Us
  • Subscribe
  • Advertise with Us

Personalizing the Inbox Experience for your Customers

Daniela Forte Content Manager
June 12, 2018

Are you meeting customer expectations for personalized messages in your email marketing? Making them more relevant to their shopping journey increases the odds of driving sales and developing a long-term relationship.

However, retailers are having a difficult time connecting consumer profile, purchase and email data between online and offline channels in order to create more meaningful experiences. Thus, it’s important for them to seek solutions to help bridge this “personalization gap.”

“Make your email marketing as relevant, timely and mobile-optimized as possible, said Greg Zakowicz, Senior Commerce Marketing Analyst at Bronto Software in a recent blog post for Multichannel Merchant. “Streamline your website experience, have an engaged social media presence, create customer-centric shipping and return policies and offer exceptional customer service. Without these fundamental building blocks, meeting the expectations of today’s consumers will be next to impossible.”

Join Zakowicz as he dives into recently-released U.S. results from a global survey of retailers and consumers. In a free live webinar on Thursday, June 14 at 2 p.m. EDT, we will explore where consumer expectations and retailer strategies align, where the divide exists and provide best practices in email marketing to close the personalization gap.

RELATED TAGS: email, email marketing, Personalization, Bronto Software

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Webinars

Delivering Personalized Experiences to Better Connect with the Customer

How to Foster Engagement Without Cutting Prices

Strengthening Ecommerce Fraud Operations During Economic Uncertainty

How Flexible Labor is Reshaping Ecommerce Fulfillment Operations

Automation-as-a-Service: Flexing to Meet Ecommerce Fulfillment Demands

Latest Research

Foreign Trade Zones: A Hidden Gem for Retailers

Automation and Robotics: Moving Past Limitations to Gains

Shipping Capacity Management: The Outlook for 2022 Peak Season

Cross-Border Ecommerce: Facing Logistical Challenges, Seizing Opportunities

How WineDirect Uses Waveless Tech to Drive Scale, Order Accuracy

Blogs

Improving Supply Chain Visibility for SMBs

Leveraging UGC to Increase Organic Traffic

Ecommerce Entertainment Equals Engagement

TikTok Search Ads: The Monetization Unlock

Online Brand Protection: Safeguard This Valuable Asset

About us

  • About us
  • Press Releases
  • Privacy Policy
  • Diversity Inclusion & Equity

Advertise

  • Media Kit

Events

  • Media & Marketing Events

Related Sites

  • Chief Marketer
  • Event Marketer
  • LeadsCon
  • LeadsCouncil
  • PR News

Directories / Jobs

  • MCM Source Directory
  • Top 3PLs
  • Jobs

Sign up for MCM

Get the Ecommerce, Marketing & Operations info you need when you need it.
  • About us
  • Advertise
  • Jobs

Follow Us

© 2023 Access Intelligence, LLC - All Rights Reserved.