cyber weekend

Ecommerce Sets Records Over Cyber Weekend, Stores See Slight Declines

| Douglas P. Clement

Total ecommerce sales hit $26.93 billion over Cyber Weekend, according to data from Adobe Analytics, as stores went in the opposite direction. Cyber Monday’s online spending reached a record $9.4 billion, up 19.7%, making it the largest online shopping day of all time in the U.S. Store sales dipped nearly 1%, according to RetailNext.

Gap Launches New Men’s Performance Lifestyle Brand

| Daniela Forte

Gap Inc. plans a mid-October launch for Hill City, a new high-performance men’s apparel brand offering “technical clothing” that transitions through the day from working out to work to weekend. Here is what led to the launch of the new brand for Gap Inc.

Gap Inc. Appoints New CEO for Gap Brand

| MCM staff

Gap Inc. appointed Neil Fiske, as its new CEO and president of its Gap Brand effective July 20. He will serve on the company’s senior leadership team, reporting to Art Peck president and CEO of Gap Inc. See what other leadership positions Fiske has held in his career and how it will benefit the Gap brand.