Ware2Go, a UPS-owned provider of fulfillment on demand through partnership with warehouse owners, via an integration with Google Shopping, lets merchants offer free shipping early in the search and discovery process on Google, aimed at increasing conversion. Ware2Go handles fulfillment through its partner network.
Google has been busy on the ecommerce front lately, announcing a plan to drop commission fees for sellers who use its Buy on Google checkout service, while making its pilot-tested product recommendation engine publicly available to let sellers display more personalized offers.
Google is making products people browse across its world more shoppable, including the ubiquitous browser, Google Images, YouTube and the redesigned Google Shopping platform, in an effort to better monetize online activity a la Instagram and Pinterest.
Best Buy, Nike and Sephora have partnered with Google Shopping Actions, which allows consumers to order products across all of its platforms including voice assistant, YouTube, Google Maps and Gmail. See what other major retailers are part of Google Shopping Actions.
The ecommerce behemoth’s vast product range, easy shipping options, convenience and speed mean that it has a stronghold on the ecommerce market. But you can compete and set yourself apart by offering a better customer experience and embracing opportunities offered by other channels. Here is why you should be selling on Google Shopping.