Best Buy, Sephora and Nike Join Google Shopping Actions

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Best Buy, Nike and Sephora have partnered with Google Shopping Actions, which allows consumers to order products across all of its platforms including voice assistant, YouTube, Google Maps and Gmail.

The three will join Ulta Beauty, Target and Walmart which lets them list their products across Google search through its Google Express shopping service.

“We committed to enriching lives with technology, and part of that means giving people the tools they need to research and buy in stores, online and at home. This partnership let’s our customers explore the latest technology in a whole new way,” said Allison Peterson, President of Ecommerce for Best Buy in a press release.

Google Shopping Actions features a universal shopping cart and instant checkout with saved payment credentials across Google.com and Google Assistant. It enables one-click re-ordering, personalized recommendations and basket-building based on a customer’s purchase history and loyalty.

“We’re excited to partner with Google and together deliver premium Nike content and inspiring experiences to consumers,” said Eric Wood, Vice President of Digital Partnerships for Nike in a press release.

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