Google Redesigns Its Shopping Experience

| Daniela Forte

Google is making products people browse across its world more shoppable, including the ubiquitous browser, Google Images, YouTube and the redesigned Google Shopping platform, in an effort to better monetize online activity a la Instagram and Pinterest.

Walmart Removes Products from Google Express, Shopping Actions

| Daniela Forte

Walmart is removing its products from the Google Express delivery service and the Google Shopping Actions platform, after offering them there for a little over a year in an effort to grow ecommerce sales and do battle with Amazon. Here is a look back at the Google and Walmart partnership.

3 SEO Principles for New Strategists

| Dwayne Hogan

Joining the digital marketing world as a junior-level SEO specialist is a massive undertaking. As a new or junior SEO, there are three main areas you need understand to get results.

Best Buy, Sephora and Nike Join Google Shopping Actions

| Daniela Forte

Best Buy, Nike and Sephora have partnered with Google Shopping Actions, which allows consumers to order products across all of its platforms including voice assistant, YouTube, Google Maps and Gmail. See what other major retailers are part of Google Shopping Actions.

How to Sell on Google Shopping

| Eric Keating

The ecommerce behemoth’s vast product range, easy shipping options, convenience and speed mean that it has a stronghold on the ecommerce market. But you can compete and set yourself apart by offering a better customer experience and embracing opportunities offered by other channels. Here is why you should be selling on Google Shopping.

Google to Invest $550 Million in JD.com

| Daniela Forte

Google plans to invest $550 million in Chinese ecommerce marketplace JD.com in an effort to expand its presence in Asia and help JD.com better compete with main rival and regional leader Alibaba. See why this could be a win-win move for Google and JD.com

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