Pinterest Archives - Multichannel Merchant

West Elm Launches Pinterest Style Finder

July 18, 2017 | MCM staff

West Elm, a furnishings retail brand, has introduced the West Elm Pinterest Style Finder, a new online tool utilizing artificial intelligence to help customers transition style inspiration into products they can buy at West Elm stores and online. See how artificial intelligence will work for the brand’s social media strategy.

The Evolution and Future of Social Commerce

September 20, 2016 | Daniela Forte

Social media plays an active role in how customers shop today. Retailers are constantly engaging with customers to not only build relationships but also drive sales. Here is an inside look at the evolution and future of social commerce.

Will 2015 Be the Most Social Shopping Season Yet?

October 26, 2015 | Toni Box

Over the past several weeks, the biggest social networks have shared some major announcements that are certainly piquing the interest of retailers ahead of this holiday season.

Selling on Social Media is Certainly a Trend

June 22, 2015 | Daniela Forte

With 1.5% of ecommerce web traffic being driven from social media, for most merchants today, social media is still an emerging channel. See why leveraging social media can be beneficial to your brand.

Why Your Brand Should Be on Pinterest

May 11, 2015 | Robert Glazer

By now most brands are aware they need to be on social media, but many never get beyond Facebook and Twitter. See where brands are going to promote their products on social media.

Overstockart.com Gears Up for the Holiday Season

November 24, 2014 | Daniela Forte

Overstockart.com is gearing up for the holiday season with a bunch of events and contests planned beginning Black Friday and Cyber Weekend. See what they are doing to get ready for the busiest time of the year.

Social Media is Driving Customer Engagement

July 30, 2014 | Daniela Forte

Pinterest is growing, Twitter’s popularity rose and Facebook continues to be the most popular social media platform for retailers in 2014.

Channels, Choices and Convenience: Flex Shopping Around the World

June 30, 2014 | Daniela Forte

UPS has explored varying global consumer preferences before the purchase, during checkout and delivery and post purchase.

Why Not Pinterest?

May 9, 2014 | Daniela Forte

Pinterest seems to be the social media channel of choice these days for direct-to-consumer retailers. How are you, as a direct-to-consumer retailer, using Pinterest to your advantage?

Gardener’s Supply Company Increases Pinterest Conversion Rates

May 5, 2014 | Daniela Forte

Gardener’s Supply Company saw three times the increase in conversions from its Pinterest social channel when it launched a targeted pop up message tailored specifically to its Pinterest audience.

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