Pinterest Archives - Multichannel Merchant

Social Commerce a Nearly Universal Experience In 2022

February 23, 2022 | Mike O'Brien

Social commerce is not slowing down, based on a survey of 1,000 U.S. consumers from Sprout Social, with over two-thirds of respondents saying they make a purchase through a social channel in 2021, and a whopping 98% saying they planned to do so this year.

Gen Z kids on their phones can you believe it?

Gen Z Shopping Habits May Kill Off Unprepared Brands

November 29, 2021 | Mark Hook

For the past decade, brands have scrambled to serve millennials, the first internet-obsessed generation that forced them to rethink ecommerce selling strategies. Now, they are reinventing as Gen Z gears up to enter the workforce and fast becomes a formidable force in the economy. Is your ecommerce platform ready?

Omnichannel Shoppers: Converting Them in 2021

April 1, 2021 | Dhruv Mehta

Getting traffic to your site is one thing, and converting then is another. Unfortunately, many ecommerce stores experience a high bounce rate because they fail to provide what shoppers are looking for: A great shopping experience beyond price and quality. These 5 tips will help you deliver a seamless experience that converts.

Here’s why CPGs Should be Paying Attention to Facebook Shops

May 28, 2020 | Kristen Groh

Although Facebook Shops is being marketed to potentially distressed small businesses, large Consumer Packaged Goods (CPG) companies should be paying attention as they think through their own strategies, especially given the shift in consumer shopping behavior caused by COVID-19.

5 Ways Customer Engagement Can Boost Your Ecommerce Site

February 10, 2020 | Dhruv Mehta

Clearly, engaged customers buy more, and restructuring your ecommerce business with a focus on customer engagement strategies can be a game changer in 2020. Here are 5 aspects of a customer engagement strategy to boost the customer experience and sales:

Ecommerce Checkout Platform Bolt Raises $68M in New Funding

July 15, 2019 | Mike O'Brien

Bolt, a San Francisco-based ecommerce checkout startup that aims to give ecommerce and DTC companies an Amazon-like experience at the bottom of the funnel, has raised $68 million in a Series B round, bringing its total venture raise to $90 million.

Pinterest Expands Ecommerce Capabilities with Complete the Look

June 19, 2019 | Daniela Forte

Pinterest is expanding its reach in ecommerce with Complete the Look, a new feature that leverages rich scene context to recommend visually compatible results to shoppers in both fashion and home decor. Here is how the social media platform is making it easier for shoppers to get the look they want.

How to Maximize Creative in Social Ads This Holiday Season

December 12, 2018 | Christine Göös

The holiday season is the most competitive time of year for ecommerce companies and retailers to target consumers and drive sales. For marketers looking to expand content to multiple platforms and find success this holiday season, here are some tips for social ads on Instagram, Facebook and Pinterest.

West Elm Launches Pinterest Style Finder

July 18, 2017 | MCM staff

West Elm, a furnishings retail brand, has introduced the West Elm Pinterest Style Finder, a new online tool utilizing artificial intelligence to help customers transition style inspiration into products they can buy at West Elm stores and online. See how artificial intelligence will work for the brand’s social media strategy.

The Evolution and Future of Social Commerce

September 20, 2016 | Daniela Forte

Social media plays an active role in how customers shop today. Retailers are constantly engaging with customers to not only build relationships but also drive sales. Here is an inside look at the evolution and future of social commerce.

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