Try Before You Buy: Great Opportunity or Ecommerce Returns Tsunami Risk?

| MCM staff

Shoppers love try before you buy (TBYB), a growing strategy that lets them order multiple items and send most of it back. It can boost ecommerce sales but also balloon return rates. So how do you take advantage of the TBYB opportunity while escaping the potential pitfalls that can kill your margins? An expert panel explains how.

Customer Experience Metrics Are Key Measures of Supply Chain Success

| Mike O'Brien

Nearly all supply chain managers responding to a recent survey by Convey and eft Supply Chain and Logistics Business Intelligence said they consider customer experience to be important when measuring last-mile performance, while two-thirds of them say they’re held accountable for standard customer experience KPIs.

Microservices, A Solution to Omnichannel Enterprise Sprawl

| Jon Feldman

Designed for web-first, monolithic commerce platforms are generally hardwired to their desktop and mobile front ends, and are not designed for contextual device or use case specific experiences now expected of them. Enter microservices architecture, solving the pain of legacy architecture and siloed systems. Here’s how it works.

L.L. Bean Makes Changes to Longstanding Returns Policy

| Mike O'Brien

Nearly a year after signaling changes, iconic outdoor clothing manufacturer L.L. Bean is now limiting its returns window to a year after purchase and requiring proof of purchase. See why the company made the move, and how some customers are reacting.