Rue La La to Acquire Gilt Groupe
Rue La La is acquiring Gilt Groupe from Hudson’s Bay Company, which itself just purchased it in 2016 for $250 million, in a preservation merger of the two largest flash sale sites. Terms were not disclosed.
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Rue La La Appoints Mark McWeeny as Chief Executive Officer
Rue La La Chairman Michael Rubin announced the appointment of Mark McWeeny as Chief Executive Officer. See what this will mean for the brand.
Rue La La Honors Charleston Shooting Victims
In an email this week, flash sale apparel retailer Rue La La spoke out about the shooting last week at Emmanuel AME Church in Charleston, SC in which nine people were shot dead by a lone gunman.
Rue La La Reactivates Dormant Customers
Private sale boutique apparel brand Rue La La embarked on a customer-segmentation project with the goal of reactivating dormant customers. See what they did and how it helped the brand.
Rue La La Reports 68% Of Thanksgiving Sales From Mobile Devices
On Thursday evening, Rue La La shoppers pushed back from the Thanksgiving table and turned to their devices. The members-only flash-sales site reported record-breaking sales via mobile devices Thanksgiving, with 68% of sales coming from mobile.
Rue La La Seeking Buyer as Flash Sales Market Tightens
Rue La La has hired JP Morgan Chase to seek strategic alternatives, including finding a buyer, and Gilt Groupe is seen as the leading contender.
Rue La La Sees 10% Lift in Conversion with Tag Management
Invitation only online merchant Rue La La re-engaged its inactive customers, increased conversions and built a strategic cross-channel data capabilities when it began working with Bright Tag, a tag management system company.
Lessons Learned: The iOS 7 Transition for Retail Apps
iOS 7 is proving that retailers can no longer afford to ignore the app channel, or publish an app once and then leave it to languish. The app revolution is happening, and it’s sweeping the retail industry along with it, whether individual companies decide to participate or not.
Rue La La Founder Ben Fischman Steps Down
Rue La La’s founder Ben Fischman has stepped down from his post as CEO and has been replaced by Steve Davis.