Children are making their holiday toy lists, and this year it goes beyond the traditional buying experience. Major retailers like Target, Walmart and Disney are reimagining ways to showcase popular toys and provide a more interactive experience than stores of the past, and Toys R Us is looking for an experiential comeback.
Toys R Us
Children everywhere can rejoice, as Toys R Us plans to make a comeback with stores in time for the holiday season. A year after shuttering operations in the U.S., Toys R Us will return with half a dozen stores and an ecommerce site. Here is a look at the plans the the recently-defunct-and-now-back toy company has for the holidays.
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