![Foot Locker with Nike store feature](https://multichannelmerchant.com/wp-content/uploads/2022/03/foot-locker-store-with-nike-feature-300x159.jpg)
Foot Locker Hit by Nike’s DTC Shift
Sports apparel retailer Foot Locker continues to be hampered in its results by the ongoing shift of major supplier Nike to a direct-to-consumer model, with Foot Locker reporting on its shifting revenue mix during its fourth quarter earnings report. The sneaker giant remains its largest supplier, but at a smaller scale.