Nearly a decade after filing for bankruptcy, Circuit City plans to make a comeback that includes a relaunched website on Feb. 15 and some limited brick-and-mortar locations.
Under CEO Ronny Shmoel, who acquired the assets in 2015 after TigerDirect.com failed to make a go, Circuit City will employ various store concepts and ecommerce technology offerings, according to a press release. Shmoel made the announcement this week at CES in Las Vegas.
Fortune reported that Circuit City’s plans call for kiosks and store-within-a-store concepts and eventually its own showrooms.
Circuit City also plans to partner with IBM, incorporating its Watson artificial intelligence platform to personalize the electronics shopping experience.
Circuit City filed for bankruptcy in 2008 and closed its last stores in 2009. It was acquired by Systemax that same year, and in 2012 merged with TigerDirect.com.