Overstock.com Enhances Its Augmented Reality, 3D Capabilities

| Daniela Forte

Overstock.com has enhanced its augmented reality (AR) 3D experience, which the company has expanded from its mobile app to the mobile website. The AR functionality is also available on desktop. Here is how this capability is changing the way Overstock customers shop on mobile for furniture.

Warby Parker Uses Augmented Reality to Launch Virtual Try-on

| Daniela Forte

Warby Parker is joining the growing group of retailers using augmented reality so shoppers can virtually try on its glasses, a new wrinkle for a company that has let consumers physically sample glasses at home since its founding in 2010. Here is a look at how this new enhancement is changing the brand and decreasing ecommerce returns.

Augmented Reality Takes Center Stage in Mobile Retail

| Casey Gannon

Why are retailers embracing AR? Put quite simply, the modern state of retail is all about customer convenience, and AR is revolutionizing that. See how some of today’s major brands are using AR and how it has enhanced the customer experience.

Build.com Launches a New Augmented Reality Experience

| MCM staff

Build.com, an online-only home improvement retailer, launched a new augmented reality (AR) in-app experience,”In-Home Preview,” leveraging Apple’s new ARKit development platform. Here are some of the features of the new experience and how it will change the shopper’s experience.