Walmart Launches 3D Virtual Shopping Tour and “Buy the Room”

Content Manager

Walmart is testing a new experience that enables customers to take a virtual shopping tour of a curated apartment showcasing nearly 70 items from both national brands and private labels.

Shoppers touring the apartment can click on different products in each room to get more information, the company said.

Walmart is also launching “Buy the Room” where customers can buy an entire look. Customers can add a group of items to their cart to buy the complete look. It will begin with five curated collections with each room featuring up to 20 of the most popular items customers search for and purchase on Walmart.com.

This feature is targeted at college students for designing dorm rooms and those in small living spaces.

MCM Musings: A growing number of retailers that sell furniture are realizing customers want to see how the pieces will look in a home setting. As a shopper myself I understand this struggle. Often, it’s too large or too small or just doesn’t work with the room. Wayfair in particular has been ahead of the curve in offering a virtual experience and others are following suit. VR technology is enhancing the shopping experience, decreasing returns and giving retailers a chance to upsell and recommend other products. It’s a win-win for customer and seller.

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