walmart marketplace logo

Walmart Marketplace: How Your Brand Can Win

| Nathan Rigby

A new marketplace creates opportunity, and you should develop a specific strategy for the Walmart marketplace. You should also measure the success of each campaign to determine what elements need optimization and the most effective ways to reach customers. Here are 3 ways to strategize for sales on Walmart.com.

walmart ecommerce logo

Walmart+ Is Coming to Compete With Amazon Prime

| Douglas P. Clement

We had just heard about Walmart’s new fulfillment service competitive with FBA, when we learned the retail giant was launching a membership program a la Amazon Prime. Recode reported Walmart will begin testing the membership program as early as March, initially as a rebrand of same-day grocery service Delivery Unlimited.

E-Grocery, Ecommerce Bright Spots In Walmart’s Q4

| Douglas P. Clement

Softer-than-expected holiday sales drove Walmart’s Q4 2019 earnings below expectations, but strong ecommerce and online grocery sales provided buoyancy and optimism for the year ahead. U.S. ecommerce sales grew 35%, fueled largely by grocery pickup and delivery, propelling walmart.com to its highest quarterly growth of the year.

Walmart Launches 3D Virtual Shopping Tour and “Buy the Room”

| Daniela Forte

Walmart is testing a new experience that enables customers to take a virtual shopping tour of a curated apartment showcasing nearly 70 items from both national brands and private labels. See how Walmart is making the shopping experience easier for customers through this virtual experience.

Walmart Increases Prices for Some Online Products

| Daniela Forte

Walmart started charging higher prices online than in store for some items, in an effort to offset shipping costs and drive more shoppers to its brick-and-mortar locations. See how Walmart will differentiate prices for both channels.