Deciding to sell cross-border can be an overwhelming process, there are a lot of moving parts for U.S. retailers to think about. Should businesses dive into international markets or opt to avoid all together? Where do businesses begin? What country is the best to enter? How do you make it so that your website adheres to the country you enter.
It goes further than that, where are your customers shopping globally? What are their preferences when it comes to the type of device they are shopping on. Going cross-border with your business could present a major opportunity for retailers if done correctly.
In our latest MCM CommerceChat podcast, Melissa O’Malley, Director of Global Initiatives and Communications for Paypal, will discuss all of this and more as she discusses where customers are shopping, their shopping preferences and the latest in preferred payment methods.
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