Start with the right catalog paper
When it comes to choosing the right paper for your catalog, you have to consider the quality level, grade category and weight. Another factor that doesn’t
Catalog
Blogbit: Remembering Dan Walsh
A recent post on the Big Fat Marketing Blog from Multichannel Merchant senior writer Jim Tierney honors MCM contributing writer Dan Walsh, who died suddenly
Finance: M&A Fizzles in Fourth Quarter
IF YOU THOUGHT INDUSTRY MERGERS AND ACQUISITIONS WOULD PICK UP IN THE FOURTH QUARTER OF 2010, THINK AGAIN. Multichannel Merchant reported a dismal four
Branching Out: How Evergreen Enterprises Evolved from Vendors to Catalogers
When 1-800-Flowers.com announced in late 2009 that it was selling its home and children’s gifts business to an affiliate of Evergreen Enterprises, many
How the catalog has become a multichannel vehicle
Ever since the first order came over the Internet, people have been predicting the eventual death of the print catalog. Yet for many multichannel merchants,
Harry & David heartache
THE NEWS THAT HARRY & DAVID may not have the funds to continue operating is tough to hear for people who have been following this business for a while.
Catalog critique: A revealing look at Lady Grace
Many women find shopping for undergarments particularly bras to be a less than fun or comfortable experience. It’s even more complicated when you’re a
Get a better circ plan by Friday
DETERMINE WHO HAS EMAIL You must segment your mailing to identify customers who have promotable email addresses (meaning customers who welcome marketing
Auction Set for Wisconsin Cheeseman
A month after the Wisconsin Cheeseman said it would close its doors if it doesn
Robb & Stucky In Chapter 11
Robb & Stucky, a 96-year-old furnishings and interior design company, has filed for Chapter 11 bankruptcy and also plans to lay off 178 employees at its Fort Myers, FL corporate headquarters.