A Bean Boot Backorder Story
A MULTICHANNEL MERCHANT STAFFER was shopping for boots online in early December and found a pair she liked at L.L. Bean. Uh, oh out of stock. So she tried
Catalog
Sticking my head into the lion’s mouth
We’re now in the second decade of the 21st century. Attention spans shrink more every year. Competition is omnipresent. Emphasizing benefit generates
Seven Strategies to Get Your Catalog Opened
Here’s a depressing stat: About 80% of catalogs received in the mail get thrown away without so much as a peek inside the cover. So after all the planning,
J. C. Penney Closing Catalog Outlets, Call Centers
In keeping with its plans to get out of catalogs, J.C. Penney this year will close underperforming stores, phase out its outlet business, and streamline its call center and custom decorating operations
USPS to Raise Catalog Rates by 1%
Catalogers received some good news today when the U.S. Postal Service filed for an inflation-based rate increase that would reflect less than a 1% rise in Standard Mail flats.
Postal Rates: AMA Objects to PRC Ruling on CPI
The Affordable Mail Alliance objects to a Dec. 10 ruling by the Postal Regulatory Commission that allows the U.S. Postal Service to bank a negative CPI (Consumer Price Index) instead of using it to lower the subsequent CPI rate adjustment cap.
Orchard Brands Lays Off 33
Due to ongoing integration of women’s apparel catalogers Willow Ridge and Bedford Fair Lifestyles, 33 people were laid off on Nov. 16, according to Orchard Brands spokesperson Denise Deschenes
12 Creative tips for 2011
Going into a new year is always a good time to review what you’re doing and where you could improve. The past few years have been so challenging (and
Will PMG Potter’s Departure Mean Jack for USPS?
JIM TIERNEY: It’s hard to know what to make of Jack Potter’s decision to retire as U.S. Postmaster General on Dec. 3. Should catalogers be relieved, apprehensive,
2011 Paper Pricing Tough to Forecast
Spot prices for paper increased in 2010 by an average of about 20% for most coated groundwood grades. That’s a significant hit to mailers, says Dan Walsh,