Sell the Sizzle with Clarity
It’s been considerably more than 70 years since supersalesman Elmer Wheeler published his book, Tested Sentences that Sell, which included the immortal
It’s been considerably more than 70 years since supersalesman Elmer Wheeler published his book, Tested Sentences that Sell, which included the immortal
The paper mills would like to see an increase in the range of 3% to 4% in the third quarter, especially the mills that produce coated paper, according
It may be the middle of summer, but in the catalog world, the holiday season is here. Merchants have finalized their orders, marketers have anticipated
You Wouldn’t Know It by the Punishing Rate Hikes for Standard Mail Flats in Recent Years, But the U.S. Postal Service wants you to mail more catalogs.
When It Comes to the Web, most merchants are happy to talk about what they’re doing even how they’re doing. Getting them to talk about general sales is
The Postal Regulatory Commission on June 30 submitted a report to Congress, the Office of Personnel Management (OPM) and the U.S. Postal Service that shows the USPS was overcharged at least $50 billion for payments to the Civil Service Retirement System (CSRS) from 1972 to 2009.
Signature Hardware is heading outdoors: The direct merchant of antique-style reproduction fixtures for the home has expanded its merchandise line to include outdoor furniture.
Susan M. Plonkey was named new acting president, mailing and shipping services, for the U.S. Postal Service on June 3
After conducting considerable research and listening to customer feedback, Fat Brain Toys has launched a print catalog.
After struggling with declining sales over the past five years, the Benedictine monks of Saint Meinrad Archabbey that own and operate religious gifts marketer Abbey Press have closed its catalog and Website.