Letter: He’s Down With Variable Data Printing
HE’S DOWN WITH VDP I WAS EXCITED TO READ your article Variable data printing update in the March issue. It’s about time that someone started to call out
Catalog
Dolls Gone Wilde: Wilde Imagination Catalog Critiqued
Wilde Imagination sells dolls, including the stylish Ellowyne Wilde and the gothic Ellowyne Ghastly. The dolls, which retail for about $139, are unusual
Home Depot’s Mobile Grows; CB2 Catalog Shrinks
Are you checking out the Big Fat Marketing Blog (www.bigfatmarketingblog.com)? Here’s a recent post from MCM senior writer TIM PARRY that you might have
USPS: Catalog Visibility at All-Time High
Catalog mail is most definitely on the radar of the U.S. Postal Service, according to Tom Foti, the agency
ACMA to Catalogers: We Need More of You
The good news is that the American Catalog Mailers Association has picked up 15 new members since January, bringing its membership to more than 100 companies. The bad news is that
Paper prices to pick up–maybe
The cost of catalog paper is likely to pick up in the second quarter, at least if the mills have their way. Paper mills AbitibiBowater and Kruger, for
Adding on to your AOV
In the multichannel world, we like to measure things. Every marketing dollar spent is, ideally, associated with a return on investment, though it is getting
Drooping enthusiasm for automation
YOU HAVE TO GIVE THE U.S. POSTAL SERVICE some credit for trying to do right (or, maybe, less wrong) by catalogers in the past two years, with the lower
A worthwhile infection
For at least five years maybe 10 this cry has resounded through the venerable ivy-covered walls of the catalog universe: Printed catalogs are obsolete!
A Green Thumb
Who knew dirt-free indoor garden kits could be such a hot commodity? They’re also a great direct marketing product, which is why AeroGrow International