Integrating Data: Tough but Necessary
Proper integration of pertinent marketing data for effective and efficient direct marketing campaigns is essential, not only to the success of each campaign but also to the ongoing viability of your company
Channel Integration
Resolution #1: Identify—and Act On–Your Unique Business Strategy
Are you sick and tired of losing your market share to more and more competitors? Is it time you made a resolution to gain some of it back? This could be your year–if you
How to Analyze Your Holiday Response
Now that the holiday season is over, it
Creating an INTEGRATED MAIL PLAN
It’s time for a New Year’s resolution: Integrate your mail plan. Coming off a season in which sales were lighter than anticipated for many multichannel
Risks and rewards of e-mail append
E-mail appending–adding e-mail addresses you’ve rented to the postal addresses on your house file–is a tricky proposition. Marketers walk a fine line
Material handling benchmarks
The more things change on the front end dazzling new merchandise, cool Websites, innovative marketing campaigns the more they stay the same on the back
Supersize ‘Em
A multichannel merchant’s average order value online tends to be smaller than its offline average order. Among participants in Multichannel Merchant’s
Parcel carriers release new rates for 2006
It’s that time of year again: No, not the time for keeping New Year’s resolutions, but for absorbing the new parcel carrier rates announced last month