Fashion Sense
WE ADMIT IT: The Web site of eFashion Solutions LLC may look a little too pretty for hard-core techies. Once you download the required Macromedia Flash
Channel Integration
Creating a Realistic IT Spending Plan
As a major capital investment, enterprise systems play a significant role in the corporate budgeting process for any direct merchant. No matter how you
Getting Personal with Relationship Marketing
It is time to face reality: Customers do not want to have a relationship with your company. Relationships require a commitment from everyone involved.
Live from DMA Annual: Creative Integration
New Orleans–Keeping creative consistent across channels has long been a cornerstone of multichannel branding.
Live from Shop.org: Creating Multichannel, Not Multiple Channel, Retailers
Anaheim, CA–According to Monica Luechtefeld, executive vice president of Office Depot, catalogers and retailers both need to be multichannel, not multiple channel.
Connect the dots
In the world of logistics IT, what a difference two years haven’t made! This year’s respondents to O+F’s benchmark survey of information technology voice
Salary Survey
Catalog Marketing manager, business-to-business Equivalent to a product manager in a consumer packaged goods environment, the marketing manager for a
Live from eTail 2004: Breaking Down Multichannel Silos
Hollywood, FL–During her presentation at e-Tail 2004 here, Katie Kean, vice president of the WebSphere Commerce Application and Integration Middleware division for IBM Software Group, discussed some of the key multichannel issues that brick-and-mortar retailers need to consider in running their Websites in conjunction with their other marketing channels.
DC CONFIDENTIAL
In the spring of 2003, after enjoying five years of double-digit growth, Benchmark Brands Inc., a Norcross, GA-based multichannel retailer of foot-care
Happily Ever After
The promise of customer relationship management is great collecting real-time information that allows you to provide the right product, price, and service