People want to know how to make social media work for their business, how to use it to generate leads and obtain more sales. And social media can help you do this, allowing the proper research and strategies are in place. But it can
Imagine a customer walking into your store to buy a gift for a friend. You invest time serving the customer, build a one-to-one relationship, and make
How do you survive these extraordinary times? You have to think in extraordinary terms and escape the shackles of the ordinary, everyday promises of quality,
As companies desperately seek ways to reduce fulfillment costs, the outsourcing option crops up frequently these days. Is outsourcing any or all of your
One of the latter-day dangers many catalogers face is using their print editions as bland feeder-mechanisms to their Websites. Whether a target customer
Returns are a fact of life in the multichannel retail world, and reverse logistics is a crucial and growing part of the supply chain process. Yet many
Many of us in this want-it-right-now, on-demand culture seek levels of sophistication in marketing that we’re not prepared for. It’s as if we think we
PLEASE SOBER UP BEFORE SIGNING HERE A Multichannel Merchant staffer recently placed an order with wine seller Geerlings & Wade. About three business days
Typically By September merchants are getting frantic about being prepared for the all-important holiday season. Did we order enough inventory? Too much?
Despite the Sluggish Economy, we reported 10 catalog-related deals in terms of mergers and acquisitions during the second quarter. But that’s half the