How New Prospecting Lists Survive A Merge Before You Mail
How can you tell if a new prospecting list you are testing for the first time has a chance of success? Look carefully at the gross-to-net percentage of a new list. If the new list doesn
Lists & Data - Business
Use Multiple Touches to Multiply Your Profits
Each year, millions companies spend on business marketing strategies that involve one-off ads or direct mail pieces that may win awards, but generate few sales. The reason? Most often, this type of direct marketing campaign does not reach qualified prospects.
On-Demand Lead Generation: ‘The List’ 3.0
If there is one thing that sales and marketing executives can agree on, it
Unleashing the Potential of Transactional E-mail Messages
Since the late nineties, marketers have been working hard to create more effective and efficient customer relationships through e-mail.
Today most are focused on optimizing their e-mail marketing efforts. But many don
When All You Know is an E-mail Address…
With a large and active e-commerce marketing lists
How Many Web Buyers Will You Have for Next Year’s Catalog Circulation?
Web buyers represent an ever-increasing portion of a catalog
Abacus Indicator
According to the Abacus 2006 Multi-channel Annual Trend Report, sales trends continue to vary significantly by product category, ranging from increases of 75% to declines of 86%.
Mailing Inactive E-mail Addresses Can Be Big Trouble
(Magilla Marketing) With Internet service providers using consumer spam complaints to decide which incoming e-mail to block, housefile hygiene is taking on a new meaning, according to one expert.
Show Me the Data: Slim Down Your Customer File
Many people gain holiday weight. Your customer file can also gain weight that can make it sluggish and less efficient. The start of a new year is a great time to trim your customer information for two significant reasons.