PetSmart partnered with Cognizant to gain better insight into its customers and their pets that promises to create a better shopping experience. Cognizant will empower PetSmart with better decision making by integrating operational store, campaign and other data to provide a single view of the entire data landscape. See what other ways PetSmart will improve the customer experience with this partnership.
You may have heard of upselling, but what about down-selling? Social selling? Bundling? All these conversion tactics are commonly used to help businesses increase revenue, AOV, and CLV. Read on for a brief explanation of important selling capabilities.
If companies hope to keep their customers coming back, their first priority needs to be placed on customer experience. Here are 4 important areas companies must focus on to create the experience that customers now expect.
Bizrate Insights launched a new Abandonment Survey platform that now can recognize when a consumer is about to leave a retail website and triggers an invitation that gives retailers an opportunity to offer help and save the sale.
Creating a unified customer experience across channels through a shared repository of store and ecommerce data, as well as striking a balance on its ecommerce site between sales and branding, is a lot of the focus these days at Steve Madden. See what Mark Friedman, president of ecommerce at the apparel retailer, will cover in his June 9 keynote at IRCE.
Best Buy reported flat comps but 24% growth in ecommerce during the first quarter, as domestic revenue was down due to store closures and pricing pressure. Midway through its $400 million cost reduction effort, the company is keeping an eye on store count while playing up the importance of physical locations in its overall omnichannel customer experience.
Although marketers are getting closer to a completely seamless cross-channel experience for online shoppers, keeping tabs as they bounce between devices through the customer journey can still be difficult.
If you’re building your brand successfully, site traffic should be rising. It’s been estimated that up to 30% of ecommerce site visitors utilize site search. Here’s how to ensure your customers can search for and find exactly what they want.
An acronym for “Net Promoter Score,” NPS gives us a direct window into the happiness and loyalty of our customers. But fool you not, this metric is trickier than it seems. Let’s first start by talking about what NPS is and how we calculate it.
When it comes to connecting with customers online, a number of multichannel and ecommerce retailers are still stuck in the “customer support” mindset; one that views contact with a customer as a necessary evil rather than an opportunity. Transforming an empty online store into a center for anticipating and addressing customer needs proactively and intelligently requires careful thought, planning and, in many cases, investment.