customer experience

mobile commerce

Capitalizing on Mobile Content Consumption Without Killing UX

| Phil Schraeder

Mobile content consumption has skyrocketed over the past four years, and retailers, publishers and advertisers are wisely diving in to make the most of it both editorially and financially. But if the current backlash against digital ads on the desktop is any indication, there are plenty of ways to go too far on mobile.

5 Ways to Use Consumer Behavioral Insights

| Katie Hrdy

Most retailers would agree that consumers are the foundation of their overall strategy. If that’s the case, then understanding online behavior is critical for any ecommerce site. If you’re not currently using behavioral data or unsure if you’re using it to its full potential, use this list to get you started.

3 Ways to Build Customer Trust and Loyalty in 2016

| Kirsty Tull

While digital consumers are enamoured with the convenience of mobile shopping, analysts are finding that they’re also concerned about some aspects of the ecommerce experience. Here are three ways to build customer trust and loyalty this year.

Sales From Smartphones up 53%, but Online Retailers Struggle to Find Growth

| Tim Parry

Maybe the year of mobile commerce FINALLY arrived. Retailers said sales from smartphones grew 53% year-over-year, according to the State of Retailing Online 2016, conducted by Shop.org, Forrester Research, and Bizrate Insights. But there’s a catch: despite increased investments in mobile technology, more ecommerce retailers said they are struggling to find growth.

omnichannel checklist

3 Barriers That Stifle Customer Conversions

| Elan Sherbill

Ultimately, this path to ecommerce success is driven by improving the customer experience. Here’s why merchants need to remove certain barriers to customer conversion, which will create ways for increasing revenue.

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