The state of free shipping offers
Multichannel merchants continue to have a love/hate relationship with free shipping promotions: They love the lift they see with these offers and they
Customer Relationship Management
Cleaning up b-to-b files
Business-to-business merchants traditionally have not been the most savvy when it comes to list hygiene. Why’s that? The theory had always been that if
Improving Relationships to Boost Contact Center Performance
Do you want to improve the performance of your contact center without adding to your current budget? Here’s what to look for.
FedEx SmartPost, USPS Team Up on Returns Service
FedEx SmartPost Returns Service uses the Postal Service’s Parcel Return Service. Participating retailers will include a prepaid label in the original shipment along with return instructions.
Basic b-to-b segmentation
Every direct marketer’s career begins with a lesson in the power of recency, frequency and monetary. We are told these simple tools will help you select
Take a financial view of inventory
Inventory is the largest balance sheet asset in your business: If your margin is 50%, that means your cost of goods is 50%. In other words, 50% of your
Ramp up Your Retail Speed
A multipronged marketing strategy can be executed only as fast as your slowest retail channel. Do you know which channel is preventing your organization
The role of the customer: Asset or partner?
Retailers have long viewed customers as hard assets a valuable commodity we smugly thought we owned. For decades, we used our customer files as a means
Moving Retail Operations from the Stone Age to the Digital Age
A multipronged marketing strategy can only be executed as fast as your slowest retail channel. Do you know which channel is preventing your organization from moving as fast as it should be?
Playboy Sues E-Commerce Management Provider
Fifteen months after Playboy Enterprises finalized a deal for eFashionSolutions to manage the company