Having access to more data does not assure you’ll have better insights to drive engagements and conversions in 2014. Here are a few suggestions for how you might want to leverage the data overload to help you drive your digital marketing strategy in the coming year.
The competition in price played a major role in the declining 2013 holiday sales results at Best Buy, according to a statement released by the electronics retailer. In the nine week holiday period that ended on Jan. 4, Best Buy reported $11.45 million in revenue, down slightly from the 2012 holiday season of $11.75 million.
While big data might seem like it generally falls into the silo of the marketing department, more and more merchants are finding out that not only is it just as beneficial in the contact center, but it could also give you an edge against your competitors.
Overstock.com CEO Patrick M. Byrne took to Twitter to announce that within 24-hours of implementing Bitcoin as a possible payment option, his company received $130,000 in orders paid in the crypto-currency.
For years, when it came to which countries were at a similar stage of advanced and growing economic development, retailers have had their eyes on Brazil, Russia, India and China, affectionately known as BRIC. However, during this week’s National Retail Federation’s conference, the new buzzword was Latin America.
Is your product or service something that translates well into other cultures? If the answer is yes and you’re ready to take on the challenge of expanding globally, your next step is to plan how you’ll roll out ecommerce operations worldwide. The following six tips can help you achieve a successful launch
With the threat of showrooming waning, retailers are facing a new challenge: webrooming. This poses a threat to retailers if people webroom on their sites, but purchase at a competitor’s store. But the practice can also be an advantage for retailers if they can find ways to lure webroomers to their own stores.
In the weeks after the holidays, many retailers simply resign themselves to sluggish traffic and anemic sales totals. The good news is that it doesn’t have to be that way. Although you may not be able to replicate the fever pitch of the holiday shopping season, with the right strategy in customization, fulfillment, customer service, and discounts, you can stimulate retail activity and avoid the post-holiday blues.
A new IBM study of more than 30,000 global consumers released at the 2014 National Retail Federation convention found consumers are willing to share their personal information with retailers, particularly if they get good value in exchange.
Rick L. Caruso, founder and CEO of Caruso Affiliated opened the National Retail Federation’s “Big Show” 2014 with the opening keynote “Reimagining Main Street – How Brick and Mortar Retail Will Thrive in the 21st Century.”