Report: Merchants Need to Address Live Chat
Merchants need to “move off the needle” to support live chat because it has reached a “tipping point” of adoption, according to Bold Chat’s 2012 Live Chat Effectiveness Research Report.
Ecommerce
How to Optimize Your Email Targeting Efforts
As you look to start, modify or optimize your targeting efforts, here are four questions you can ask yourself (or your team) to get moving in the right direction.
How to Earn Trust in Facebook Commerce
Earning shoppers
7 Ways to Combat Shopping Cart Abandonment
To some merchants, shopping cart abandonment may be perceived as simply one of the risks when operating an online business. However, as competition continues to grow and customers become savvier, businesses should take proactive measures to attract and retain customers, and provide a unique online experience to decrease shopping cart abandonment rates. In order to do so, here are a few tips and strategies any merchant can use.
SupplyGeeks.com Plans to Compete Against Office Supply Giants
While companies like OfficeMax, Staples and Office Depot seem to hold a monopoly over the world of office supplies, SupplyGeeks.com, a new ecommerce site, is planning on standing out by filling its service center with nothing but
B-to-b Ecommerce Challenges: Creating Support in the Organization
Among the many initiatives an organization takes on in any given year, a b-to-b ecommerce project can be one of the most challenging. Not only do these require resources whose days are filled with conflicting priorities, but it introduces an entirely new sales channel which changes the dynamic of the organization’s working business model. Here’s why the first tactic in a successful b-to-b ecommerce initiative is often the most overlooked as companies charge full steam ahead
Product Videos Can Increase Visibility and Customer Engagement
When product videos are available on an ecommerce site, one-third of your visitors will watch them
Merchants Turn to Responsive Design
If you rebuild your site using responsive design techniques, all you need is a single template and a separate cascading stylesheet per device type.
Direct Sales Drop 5.4% at Frederick’s of Hollywood
Bucking a trend seen by b-to-c retailers, poor sales in its direct channels has hurt apparel merchant Frederick’s of Hollywood. Though company chairman and CEO Thomas Lynch attributed a net sales decrease for the second quarter ended Jan. 28 to post-Christmas clearance sales, it was the second straight quarter that direct channels have put Frederick’s sales in the red.
3 Tips to Capitalize on Digital Marketing Changes
Keeping up with change in digital marketing is never easy, but the emergence of social advertising as a widely accepted marketing tactic, the power of tablets and their users, and the increasing sophistication of search marketers has accelerated change even further. With some powerful trends taking shape over the last year, opportunity abounds for marketers who proactively embrace change to lead the pack. Multichannel merchants should put the following three tips at the top of their priority list.