Gaining a wealth of knowledge on a customer is beneficial for retailers, that is why eye tracking is so widely used in both brick-and-mortar and online retail sites to study how shoppers are engaging with the environment and to understand what products, promotions and features capture the eye. Here are several general insights learned from eye tracking that can improve the ecommerce experience.
The Walmart and Jet acquisition will not impact peak season as both brands is planned to remain independent on the front-end side. Find out what both Walmart and Jet.com have planned going forward.
The recent acquisition of Jet.com by Walmart for $3.3 billion will give the retail giant advantages like a more robust ecommerce platform, a stronger digital brain trust and an expanded online catalog, but it won’t appreciably close the wide gap between Walmart and Amazon. See what else ChannelReply CEO Michael Dash had to say about the deal and what it does for Walmart.
There’s no denying the popularity of subscription box services. The challenge is to sustain momentum on an on-going basis. Want to ensure subscription box success? Here are a few pain points you will want to plan for.
Virtual reality is making its way into ecommerce, but the question remains whether it is a “nice to have” or a “need to have” for consumer engagement? Read how several merchants are embracing virtual reality as a way to engage with consumers.
It’s important for merchants to use data scoring, a process that makes sure critical product data is populated across all channels and is optimized for the customer’s experience. Here are three lessons you can learn about product data scoring and how it can help your business.
The future of retail management is expected to be more personalized and collaborative. This is evident with Square’s partnership with Vend. See why this partnership will increase both personalization and collaboration.
Jason Goldberger, who had just been promoted to chief digital officer by Target in May, has suddenly left the company in the wake of disappointing ecommerce growth figures in recent quarters. The news is seen in the context of Target’s competition against market leader Amazon by many industry observers.
With 75% of shoppers using their smartphones while in the store, shoppers are expecting the retailer to engage them by phone. Here are three easy steps to make mobile part of the overall shopping experience and not a siloed channel.
Big news out of the Shop.org Digital Summit Sept. 27 from two companies recently named to Multichannel Merchant’s Top Commerce Platform Providers listing. Kibo has acquired personalization platform Baynote and Demandware has been rebranded as Salesforce Commerce Cloud.