Is inhouse SEO right for you?

| Stephan Spencer

Search engine optimization has never been more vital to online retailers. It’s critical for merchants looking to become more visible in the Internet marketplace

Six Trends in Online Excellence

| Melissa Dowling

What does your website need to succeed for the holiday season and beyond? Lauren Freedman, president of e-commerce consultancy E-tailing Group, shared six trends and takeaways during her Sept. 16 keynote at the NEMOA conference in Newport, RI.

Q&A: RoomStore’s Ned Crosby

| MCM staff

Furniture seller RoomStore noticed a growth in its web channel’s page views, visits and sales. With multichannel in mind, RoomStore hired Blueport Commerce to revamp its e-commerce site in August. Multichannel Merchant senior writer Tim Parry talked about the redesign with Ned Crosby, RoomStore’s chief merchandising and marketing officer.

Silver Winner Performance Bicycle is on a Roll

| Tim Parry

Comprehensive product information and excellent merchandising, coupled with strong branding and a super multichannel strategy, make Performance Bicycle a 2010 MCM Awards winner. Buying guides and how-to sections make this site much more than just an online order form for the company

Going Mobile with SEO

| P.J. Fusco

Mobile is gaining momentum: If iPhone pre-orders, long lines of iPad early adopters, and the sheer volume of Android apps are any indications, we have