Multichannel merchants are getting good at identifying the many relevant keywords that drive their business for pay-per-click. But what about targeting those terms for organic results where perhaps 95% of searchers actually click?
Even store customers are getting more Web savvy. The number of U.S. consumers using the Web to research items before buying them in a store has risen 10% since 2006, according to a study released last week by Vertis Communications.
Ahh, if only we could go back to the good old days when designing direct mail collateral involved simple decisions such as paper stock, colors, fonts
When writing Website copy, thinking like a search engine is usually a good thing. Go too far with it, though, and you can end up with spam-flavored Web
Rich Internet applications (RIAs) aren’t all about fun and games. They offer an effective and market-tested way to tackle the chief ongoing challenge
The Web is awash with abandoned carts: More than half of all shopping cart sessions are abandoned without the checkout process ever being completed. There
(Direct Newsline) More U.S. consumers buy through retail channels after researching their purchases online, according to a new study.
Companies rely on e-mail for a variety of customer communication functions ranging from marketing to transactional and customer service. But these messages are often sent without any knowledge of each other, much less coordination