Personalization is no longer reserved for retail giants like Amazon and Netflix, with massive engineering teams and deep pockets. Delivering delightful personalized online shopping experiences is now within every retailer’s reach. Here are four ways data-driven personalization can impact customers’ experiences, and your bottom line.
Hard to believe, but the holiday 2015 shopping season is right around the corner. No worries though, digital marketing technology firm Kenshoo has got marketers covered with tips-a-plenty for getting ahead of the competition in the most critical season for retailers.
While many are simply buying lists and hoping they get some traction, this is costly to (and unproductive for) their brand. So, with a billion potential sources for leads, what are B2C marketers to do? Here are four simple tips that will help.
What do you do with all that data you have? Are you leveraging the data to provide a personalized shopping experience? Here is what you need to know about using big data to your customer’s advantage.
The RadioShack case highlights the need to create a “Nature Conservancy” of sorts to protect consumer data when a bankrupt company’s assets are sold.
It is critical for entrepreneurs to take advantage of big data to better understand their current and prospective customers and create a strategy to scale success. See how you can leverage your big data.
Sharing data with its vendors through its proprietary Retail Link vendor portal has transformed the way Walmart and its vendors do business. So how can businesses achieve the same results without re-inventing the wheel?
Studies show that nearly 90% of professionals believe big data is a game changer for today’s hyper-competitive marketplace. See what big data is teaching retailers about their customers.
According to an NRF/Forrester survey, managing data security is the most urgent focus area for retail CIOs, with 97% of surveyed business leaders placing it at the top of their 2015 priority lists.
With email still one of the most powerful marketing tools today, it is important to have good data hygiene. Here are some tips to make your email marketing successful.