(Direct Newsline) Put aside the 36 acquisitions infoUSA has made since 1990, and leave off the handful Primis Marketing Group Inc. has completed in two years: Lon Mandel, president and CEO of Specialists Marketing Services Inc. hinted at two purchases so fresh for his company that he wouldn’t even name the companies in question. All he would say during a List Day panel is that the expected the deals to close within the next 45 days.
So, what is delivery point validation, how is it affecting mailers, and what can they do to keep their mailstream costs down? This is info you need to know, since the regulatory chance went into affect today.
Question: We have been investigating replacing our order management system, and we have had vendors in to demonstrate their systems. While we have spent a lot of time, we don
New lists Gevalia Spanish Continuity Buyers This file includes 48,861 paid Spanish-speaking consumers who responded to a trial delivery offer for coffee
Do you remember the 10 commandments of marketing database content management from previous columns? In case you don’t, here’s a quick recap: The data
Many marketers are spending more, only to experience decreasing response rates. Competition for eyeballs and market share is making it more challenging
When Tracy Amiral realized that the new postal rates would increase her fall mailing costs 38%, her first reaction was to whine. Amiral, general manager
When Steve August joined Brookstone in 2001 as its vice president of customer marketing, source allocation meant matching a purchase back to a specific
Recent developments in e-mail marketing are creating new possibilities for an old set of catalog metrics: recency, frequency and monetary value. Here’s
Sometimes I think if I hear or read one more thing about this year’s postal rate hike, I’m going to scream. You must be getting pretty tired of it, too