Your brand voice is an essential part of how your customers and clients perceive you. How are you sharing your brand voice with your customers and is it working to your advantage? Here are five steps to begin implementing and creating your brand voice.
Like on-demand movies and music, consumers today expect retail on-demand. They are willing to pay more for a fast and efficient shopping experience. This trend is driving retailers to use a variety of innovative offerings, from digital dressing rooms to innovative mPOS technology, to enhance the customer journey.
Google has quietly been telling sellers that it is increasing from 30 to 150 the minimum number of reviews needed over the previous 12 months. See what this means for sellers and how it impacts their business going forward.
Today, with access to social channels, customers are interacting with brands and other customers in real-time. This is why customer service should be in tip top shape when it comes to engaging with customers. Here are ways to make the experience a good one.
Is virtual reality part of retail’s future? And even more importantly, is it necessary? One retailer is getting ahead of the curve, find out who and whether or not virtual reality could build a bridge between ecommerce and bricks-and-mortar.
As it struggles to woo more 20-something shoppers and faces fast-fashion competition, Abercrombie & Fitch announced plans to close 60 U.S. locations. Omnichannel and DTC were bright spots in a tough Q2, with DTC now representing 23% of sales. See what executives said about efforts to tweak its brand positioning and improve results.
How are you preparing for the holiday season? Preparing for the busy season ahead is vital for your business. Here are five essential tasks that should be on every commerce marketer’s holiday preparation list.
Wayfair is stepping into the future of retail and bringing brand awareness using virtual reality. Here is how Wayfair is making brand awareness and opportunity for its brand.
It’s clear that selling products both online and offline is incredibly beneficial to customers and retailers alike. See how marketers are making the most of omnichannel marketing and what can be done to address the challenges today.
Keds is putting women first in all of their marketing campaigns. While this isn’t new for the shoe brand, it is certainly a mantra that brings nostalgia and equality for women at the forefront of everything Keds does. Here is what Keds is doing and what it means for the brand.