As you dive into the analytics, you notice that there are too many potential customers abandoning their shopping carts. There are ways you can take to drive up sales and significantly reduce shopping cart abandonment. Here are seven steps that we recommend to our clients that have been proven to work.
As we reported last month, same-day delivery appears to be the next step for ecommerce giant Amazon.com. According to published reports, Amazon is now offering a same-day delivery service, as is ecommerce rival eBay.
Sure, your order management and fulfillment system should be able to take a snapshot of your data for yesterday and today, but what about tomorrow? How will the multiple multichannel promotions you have in place and have planned affect demand? How many SKUs will you need of which items two weeks from now, or a month out?
Rewriting catalog copy rules becomes a necessary task to maintain freshness and engagement.
Cover Story Publisher’s Note ecommerce management catalogs O+F Operations & Fulfillment
You know search customers are more valuable with their higher tickets and conversion rates. So provide them with the best search results possible. Merchandise those results with all the best practices in your arsenal. And help more customers search by giving the search box the attention it deserves.
Spin-offs and start-ups can be growth opportunities for companies with strong core businesses because they create new revenue streams. Question is, when should you consider developing a spin-off, and when should you consider a start-up?
Experts give their advice on preparing their sites
Eoin Comerford is worried that Google Shopping could cannibalize his sales on the Amazon Marketplace channel. And, for that matter, that the items he’s selling via Amazon will rank higher in Google Shopping than items he’s selling at Moosejaw.com.
2011 was a banner year for digital holiday sales. But 2012 is poised to blow the 2011 numbers out of the water. Here’s why.