Fulfillment and Contact Centers: Making the Internal vs. Outsourcing Decision
Is 3PL for you? Here’s how to analyze your current operations, as well as your options.
Marketing
How to Increase Email Response Rates
Even though email marketing still the top driver for ecommerce, email messages can easily get lost amid the inbox clutter. So we asked 12 b-to-b and b-to-c email marketing experts the following question: What are you doing to increase email response rates? Here are their answers.
Statlistics Forms “Strategic Alliance” with L.I.S.T.
List management and brokerage firm Statlistics has recently joined forces in a “strategic alliance” with L.I.S.T. Incorporated and L.I.S.T. Westchester, according to a press release issued by Stalistics.
Brian Dunn is Done at Best Buy
Brian Dunn has resigned as director and CEO of Best Buy. Dunn’s resignation came just two weeks after the electronics merchant announced plans to close 50 big box stores, open 100 Best Buy Mobile stores and grow its online business.
How to Earn Trust in Facebook Commerce
Earning shoppers
4 Liquidation Tips for Slow-Moving Merchandise
There are a variety of liquidation methods that work depending on the retailer
R.R. Donnelley Acquires Equity Stake in CoffeeTable
CoffeeTable offers a discovery-based tablet shopping experience for consumers to browse and shop across multiple retailers and provides a comprehensive set of data analytics to help drive retailers’ multichannel marketing strategies.
How to Shape Up Your Holiday Circulation Plan
Holiday 2012 is closer than we think. Although it’s the first week in April, it’s time to prepare your contact strategy for the holiday season. Here’s what you need to do now.
5 Ways to Test B-to-B Offers
While the potential exists to improve, many tests actually cost money because they do not even replace the sales of the traditional method you are using, leave alone improving them. So the question is: how can you minimize the risk and maximize the success of your testing efforts, especially in business-to-business marketing? Here are five tips to get you started.
It’s April: Time to Set Your Holiday Shipping Strategy
There are 32 selling days this holiday season vs. 30 last year in 2011. These extra selling days are good for business