How the catalog has become a multichannel vehicle
Ever since the first order came over the Internet, people have been predicting the eventual death of the print catalog. Yet for many multichannel merchants,
Marketing
Harry & David heartache
THE NEWS THAT HARRY & DAVID may not have the funds to continue operating is tough to hear for people who have been following this business for a while.
Finance: M&A Fizzles in Fourth Quarter
IF YOU THOUGHT INDUSTRY MERGERS AND ACQUISITIONS WOULD PICK UP IN THE FOURTH QUARTER OF 2010, THINK AGAIN. Multichannel Merchant reported a dismal four
Catalog critique: A revealing look at Lady Grace
Many women find shopping for undergarments particularly bras to be a less than fun or comfortable experience. It’s even more complicated when you’re a
Email and Social Media: Better together
Now that we’re firmly ensconced in 2011, it’s time to bury one of the major marketing debates of 2010: whether social media will supersede email. Even
Blogbit: Remembering Dan Walsh
A recent post on the Big Fat Marketing Blog from Multichannel Merchant senior writer Jim Tierney honors MCM contributing writer Dan Walsh, who died suddenly
Get a better circ plan by Friday
DETERMINE WHO HAS EMAIL You must segment your mailing to identify customers who have promotable email addresses (meaning customers who welcome marketing
Start with the right catalog paper
When it comes to choosing the right paper for your catalog, you have to consider the quality level, grade category and weight. Another factor that doesn’t
Branching Out: How Evergreen Enterprises Evolved from Vendors to Catalogers
When 1-800-Flowers.com announced in late 2009 that it was selling its home and children’s gifts business to an affiliate of Evergreen Enterprises, many
How to build links outside the box
LINKS ARE THE CURRENCY OF THE WEB: Not only do they drive traffic in their own right, they are also essential to high search engine rankings. Without