Auction Set for Wisconsin Cheeseman
A month after the Wisconsin Cheeseman said it would close its doors if it doesn
Marketing
Robb & Stucky In Chapter 11
Robb & Stucky, a 96-year-old furnishings and interior design company, has filed for Chapter 11 bankruptcy and also plans to lay off 178 employees at its Fort Myers, FL corporate headquarters.
Five Tips to Sell Social Media to Skeptics
The reality is that even businesses with a small audience and long-time relationships can benefit from the insights that social media gives them into their markets and their competition. What’s more, online conversations may yield opportunities in markets that the company doesn’t currently operate. And the cost of experimentation is low. Here are five approaches to consider, whether you sell to consumers or other businesses.
March 1 Vote Set for J. Crew Sale
Is it really over? Technically, the March 1 shareholder vote will determine the new owners of apparel cataloger/retailer J. Crew.
Positive, Assertive Email Copy Pulls For Wine of the Month Club
Ecommerce consultancy Timberline Interactive did an A/B email test for client Wine of the Month Club this past fall to see if a clever subject line and body would work better than a more assertive approach.
Still Waiting on J. Crew Sale
Will J. Crew ever reach a deal to be sold? The revised “go-shop” period for the apparel cataloger/retailer to consider other bids for its business ends Feb. 15. But it doesn’t look like a final decision will be made by then
MCM Live Sponsorship
A big thank you to these 2011 exclusive sponsors: MeritDirect MeritDirect is a recognized leader in the B2B and B2C direct marketing industry, offering marketers integrated marketing solutions with an array of products and services. Oracle Oracle …
Brand alignment across channels
It’s not easy to present a strong, unified brand across all media. In fact, this is one of the most pressing creative challenges marketers face today.
Leveraging Social Media for SEO
Now that Facebook.com has overtaken Google.com as the most used website on the Internet, some are questioning whether search engine optimization is still
Seven Strategies to Get Your Catalog Opened
Here’s a depressing stat: About 80% of catalogs received in the mail get thrown away without so much as a peek inside the cover. So after all the planning,