USPS’s Susan Plonkey on Fixing the Postal Service
Susan M. Plonkey was named new acting president, mailing and shipping services, for the U.S. Postal Service on June 3
Marketing
Fat Brain Toys Mails First Print Catalog
After conducting considerable research and listening to customer feedback, Fat Brain Toys has launched a print catalog.
Why B-to-B Merchants Should Engage in Social Media
Business-to-business merchants are investing in social media: According to Forrester Research, 77% of b-to-b decision makers are active in social media. But it
Monks Close Abbey Press Catalog, Starting New Web Venture
After struggling with declining sales over the past five years, the Benedictine monks of Saint Meinrad Archabbey that own and operate religious gifts marketer Abbey Press have closed its catalog and Website.
New Sharper Image Catalog Arrives This Week
Relaunched gifts and gadgets merchant Sharper Image has mailed its first print catalog just in time for Father
Vera Bradley Gets Playful
WE’D NEVER REALLY SEEN THE VERA BRADLEY CATALOG, so when the fabric handbags and accessories merchant’s Summer 2010 edition arrived, we were surprised
Walk the line—What can black do for your brand?
If I were to say, The Man in Black, who would you think of? If you’re a music fan, chances are country legend Johnny Cash would come to mind. How can
Making the grade with e-mail tests
Many students approach tests with dread. So do many e-mail marketers. But they shouldn’t. Conducting e-mail tests may seem overwhelming: Which variables
Eye on OMS Systems
The hot topic in systems is the July 1 deadline for meeting the requirements of the Payment Card Industry Security Standards Council (PCI-SSC) and its
Not Much M&A for the First Quarter
WITH JUST SIX MULTICHANNEL CATALOG TRANSACTIONS, the first quarter of 2009 was unusually slow. That’s half as many deals compared to the first quarter