Consumer Specialty Products
Especially Yours, Vitamins.com, Ebags.com, SheetMusicPlus.com, Stewart-MacDonald: Consumer Specialty Products
Marketing
New options in catalog paper
The way paper supply and demand goes up and down, catalogers tend to get fixated on pricing. But sometimes it’s a good idea to review new options and
Print Catalog of the Year
New Pig Corp., The Big Pigalog Buying Guide 2009 | Print Catalog of the Year
Finalists
PRINT CHANNEL FINALISTS Children’s Products: Learning Resources, 2008 Holiday Toy; Steve Spangler Science, Making Science Fun!, 2008-2009 Science Catalog
Consumer Apparel
L.L. Bean Gold and Silver Consumer Apparel
How Customer Loyalty Differs Online
The major difference online is the ability to track nearly all customer behavior and transactions. In the multichannel world, this can be difficult. Without this limitation, online sellers can focus entirely on the driving customer value and loyalty directly.
Take Action on Inactive E-mail Segments
No matter how great your acquisition strategy, it
Live From eTail: Dell Does $3 Million in Sales on Twitter
Computer seller Dell did $3 million in sales last year through its Twitter accounts, Dell director of communities and conversions Liana Frey said Wednesday during a keynote session at eTail 2009.
Just do it
By now the evidence is overwhelming that behaviorally triggered marketing e-mails work like gangbusters that is, when they’re implemented. Trouble is,
Sensory overload
Banner Engineering Corp. is a global leader in process and industrial automation, thanks to its serious selection of sensors. The Minneapolis-based manufacturer/merchant