Postal Rate Crisis: What You Need to Do
Industry associations are urging their members to fax the U.S. Postal Service
Marketing
Home Depot Direct No Longer Separate Division
Home Depot has reorganized several units, leading to layoffs and the consumer direct division being absorbed into the merchandising group
USPS Rate Case: Time for Last-Ditch Appeals
As you no doubt know from MULTICHANNEL MERCHANT’s ongoing coverage and Webinars, the pending postal rate case is expected to be approved
Financial Reports: Staples, Victoria’s Secret, Bluefly
Office supplies cataloger/retailer Staples had double-digit sales and income gains in 2006. For Victoria’s Secret parent company Limited Brands and online merchant Bluefly, however, revenue increases failed to boost the bottom line
Getting Blocked? It’s Probably Not Your Content
(Magilla Marketing) Too many marketers fail to take basic steps to ensure their e-mail gets delivered and, as a result, seriously risk getting their campaigns blocked, according to Craig Spiezle, director of online safety for Microsoft.
In Testing, Keep the Baby, Change the Bathwater
(SearchLine) Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother’s wellness. When BabyCenter.com, a content site aimed at parents-to-be, wanted to optimize its site to drive search traffic,
Bauer Shareholders Opt to Roll the Dice
Proving that there’s no such thing as a sure thing, shareholders of Eddie Bauer Holdings voted on Feb. 8 against the proposed sale of the apparel cataloger/retailer to private equity firms Golden Gate Capital and Sun Capital Partners.
Response Analysis Made Simple
The pressures of promoting and fulfilling peak-season sales can overwhelm the subtleties of tracking exactly where those sales are coming from. If you have a real-time tracking system or already analyzed your holiday results, you should have a good idea. If you don’t and you didn’t, now is the time to set up your analysis to inform you of what happened and to prepare you for when you’re in the thick of the holidays again.
Cracking the Multichannel Code: The Brand Experience
The American Institute of Graphic Design defines brand as a person’s perception of a product, service, or company. That definition has nothing to do with
Financial Update: Anemic Quarter for Deals
Only 10 mergers and acquisitions involving multichannel merchants were announced during the fourth quarter of 2006, compared with 13 the previous fourth