Better decisions through Integrated Tracking
Just before the fall 2000 season, I had a conversation with a client about collecting source codes from customers. If you’re not able to capture more
Marketing
Office supplies market hard at work
Thanks in part to the growth of the small office/home office (SOHO) marketplace, the house file universe of office supplies catalogers has risen steadily
No more buyer’s Remorse
It’s no secret that many of top multichannel merchants have created tremendous economic value through successful acquisition programs. For instance, Cornerstone
The Benefits of Making Customer Advocacy Job #1:Happy Customers
The manager of a multichannel contact center has one of the most difficult jobs on the planet. The manager knows that the critical juncture between a happy customer and one who
Four Ways to Turn Your Customer Service Center into a Profit Center
Customer service has always supported corporate growth by keeping customers happy and ensuring their ongoing loyalty. But the challenges of today’s business environment demand that customer service take advantage of its unique capabilities and opportunities to make a more substantial contribution to the top line.
The ABCs of “Click to Call”
Recently e-commerce media buzz has focused around click-to-call technology, with Internet search giants Google and Yahoo! testing ways to enable immediate Web-to-phone connections between buyers and sellers through their local search ads. But what exactly is click-to-call, and what does it mean to you?
Six Short-Term Tactics to Hone Circulation
Here are six database tactics to improve your circulation and results in the short term
Financial Reports: Guitar Center, J.C. Penney, Office Depot
Westlake Village, CA-based Guitar Center (Nasdaq: GTRC) posted a 21.6% increase in direct response net sales, including revenue from the Musician
Why Service Initiatives Fail
Companies everywhere are struggling with the dynamics of how to profitably grow their business in a changing economy. Customers continue to demand exceptional service even when sales and profitability are declining. Employees are disgruntled, and shareholders are dismayed. Management is searching for the key to success and finding that all roads seem to lead to customer service.
Three Alternatives to Product-Level Marketing
Several of the cooperative databases collect product-level data. Marketers are finding product-level data very useful in data mining for customers who buy specific products through direct marketing. But using the co-ops